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Saturday, December 18, 2010

Bioplastics startup Ecospan pitches DEMO on bubble, not bubble wrap rap (VentureBaet)

Meetups DEMO this week in Los Angeles and other parts of Southern California were a breath of fresh air in the landscape of startup crowded consumer Web startups. Among the various companies, we have seen this week was a company called Ecospan, strives to disrupt space packaging with an owner-based biopolymers, biodegradable material.

Companies like Ecospan, aimed at basic technological innovations reshape the physical world, not only the virtual world, are a sharp response to Web 2.0 bubble alarmists. They show that the technology industry still has players with their head in the right places.

Ecospan joined the efforts of several other, much larger companies who push towards more environmentally friendly packaging. As we reported yesterday, Amazon.com, Wal-Mart, UPS, FedEx and others are strongly committed to sustainable packaging insofar as possible, giving incentives to providers and also with clever new software to determine the specific needs of boxing, among other innovations.

The Ecospan contribution is in the packaging material real itself. Due to the efforts of these large corporations make cheaper and more durable packaging between large firms, startup sees an opportunity in the huge market.

Its technology is a specially formulated bioplastic, biodegradable plastic packaging really is completely devoid of petroleum products. Ecospan has spent nearly four years in research and development to find the "secret sauce" to make its special resin and has been in production since March of this year. Effort so far was not cheap, and the point of bioplastics startup costs are currently too high for the elements of the goods, so for the moment, packaging will focus on superior technology and medical-oriented applications on the operations of back-channel (such as maintenance and repair). Given the pressure to go green, it has consistently superior producers to sign.

One of these manufacturers is Apple, the company would not specifically name, but mentioned on the profile of the founder of the Ecospan on Bioneers.org, the blog of a Conference on science and innovation. This allowed them to 4.5 million product ships for a single reference, with a backlog of $ 3.5 million next year. Clearly, the pressure is working!

With five different production processes technologies, they can adapt packaging for essentially any type of product, without the need for companies to carry out any retooling. This flexibility to meet the needs of a diverse set of manufactured products, medical and pharmaceutical products for laptops. Ecospan CEO Steve Galvanoni calls this company as "an art and a science," given that make the resin is a difficult scientific work and then boxes smoothing customary for different manufacturers require adjustments which are to the art.

Regardless of what you the call, packaging company sees strong demand for manufacturers who employ currently a packaging system "in closed loop", where the products are then removed and placed in a time-use once opened. If they are sent to fix another zone is similarly used once for the transport. The Ecospan benefits may be more widely felt by these companies, who are excited by the prospect of a box several times during a lifecycle of the product, re-grinding, recreate and reuse the same packing several times in the course.

In spite of perfecting their technology for four years and already raise a few million by wealthy individuals, mostly friends and family, Galvanoni still considers Ecospan company "beginning". This is understandable: the company just started generating revenues is small relative to the size of their multi-billion dollar market opportunities and seeks to raise a first formal round of funding.

It also leads to the DEMO of VentureBeat, knowing that his company is positioned in the "sweet spot" meeting for venture capitalists these days over crowded space funded by Angel and with a physical product more effectively requires institutional funding. But whether the Boxes.com or actual boxes, everyone is welcome to DEMO this spring.

Previous article: White Collar scrapper offers Web TV with a literal punchTags: DEMO, DEMO spring 2011, green packagingCompanies: EcospanPeople: Steve Galvanon

1 comment:

  1. You’ve got some interesting points in this article. I would have never considered any of these if I didn’t come across this. Thanks!.
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