DENVER-(BUSINESS WIRE) - integrated marketing campaigns based on performance, extensible technology platform has announced that it has closed a 4.25 million Series A round financing of the Foundry group.
Integrate combined online and offline advertising world in a single media buy instrument panel that allows advertisers in more than 50 different vertical, both B2B and B2C, to create custom, based on the performance for any client specific demographic, campaigns using a variety of media - Web, print, signage, television and radio. Media buyers can organize, launch and optimize purchase media on market integration.
Integrate the model is strictly based on the performance of the campaign, and the brands and retailers only paying for qualified prospects, customers, or incoming calls. A true market, buyers (advertisers) and sellers (editors) may choose to work together based on complete information provided by the integration and can communicate with each other within the platform.
"With integration, we saw the opportunity for equal opportunities for performance marketing for brands and retailers." "Our mission is to make simple and effective for anyone - a small mark or a large retailer - to develop a multi-channel campaign based on performance," said Jeremy Bloom, co-founder of integration.
"Foundry group believes there is a great need and desire for based on the performance marketing is currently be dissatisfied and integrate capitalizes on this need," says Seth Levine, Associate Director of the Foundry group. "We believe that there is a huge swing performance marketing and integration provides the technology needed to make it succeed."
Integrate places transparency on the market for publishers and buyers, to examine the critical business data from another to make an informed decision regarding the collaboration. In addition, algorithms are integrated to monitor deceitful practices already suffered from the industry. The integration platform provides legitimacy and of the basic regulation to an industry that was missing for decades.
Integrate was founded by Jeremy Bloom and Hart Cunningham at the beginning of 2010.
About integrating
Based in Denver, is a technology platform for performance-based marketing campaigns which enables brands and retailers to pay only for qualified leads, clients or incoming calls. The integration platform makes it simple to build and control all location unique and effective marketing campaigns. For more information, visit Integrate.com.
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