Orders for Google 60% of the mobile advertising market 2010 (eWeek)

Google received 59 percent of advertising market mobile u.s. 877 million in 2010, thanks in large part to the advertising research company which the company claims worked at a run rate of $ 1 billion this year.

Researcher IDC said that apple is finalist at 8.4% of the advertising market U.S. spend, rose 138% $ 368 million spent the last year. Millennium collected press 6.8% of revenues for the year.

Analyst IDC Karsten Weide added search and display ad revenues to calculate the total of the common market. Weide, which account 1 billion search ad run-rate Google says 2010 gross income from Google will be $ 519 million. Apple will be tally of $ 73.5 million, while that Millennium will be Bank $ 60 million.

Spend on search ads driven spend on display ads arrive at 55.6% to 44.4% with Google all but put competitors Yahoo! and Microsoft game collecting 91.4% of search revenue total ad.

But it has experienced hyper competitive and attractive display market. Google and Apple are virtually tied in ads display Google edges Apple in 19 to 18.8% for the year. Millennial ranks third with 15.4%, Yahoo with 10 percent.

Apple market share parcel is spectacular considering that he just launched his Sai platform on July 1. Obviously, many brand advertisers had trouble just ponying up to the entry of $ 1 million for Sai get placement important on the iPad iPhone and the iPod Touch.

Meanwhile, Google has made its display with AdSense for mobile store and display ads served by his team of AdMob, which the company was acquired in May.

It will be interesting to watch the battle between Google and Apple evolving in advertisements displayed in 2011. The two companies will add trademarks more that want to use interactive advertising to keep consumers engaged.

Yet Weide expects Google to overshadow Apple display ad sales because Android combined are now surpassing iOS-based Apple products.

While Apple has delivered 14 iPads million in the fourth quarter, Android is 300,000 devices activated every day, good for walking per month 9 million devices.

"Us expect Google to increase faster than Apple display sales in 2011 because as devices Android ahead iOS devices, they will generate more traffic, ad inventory and ultimately sales to Apple's devices iOS," wrote Weide.

"In view of search and display ads, Google will likely increase its share of the total market 2010 mobile online ad 59% still."

Regardless, rival Google Apple Millennium, Yahoo and Microsoft might not not dollar ad opportunities.

Weide believes that the u.s. mobile advertising market will be top almost $ 2 billion in 2011, either 120 per cent more than the total of 2010.